Vanarama has tried to differentiate itself by investing heavily in a fully responsive website with extensive vehicle photography featuring 360-degress view photographs and videos of all the vehicles.
It also provides a large amount of user generated content in the form of nearly 500 vehicle reviews from existing customers.
It claims to be also investing a great deal in sales team training appointing team leaders as mentors and selecting special staff to focus on arranging customer proposals to increase both customer conversions and retention.
“The whole package,” said judge Jo Elms, commercial director at LeasePlan. “The company has a good all round view, with plenty of web support, a big focus on customer service, and all underpinned by staff training and coaching.”