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Vauxhall ditches the car manual for new myVauxhall smartphone app

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29 October 2013

 

DID you spend Sunday (27 October 2013) thumbing through your car’s manual to work out how to turn back the clock one hour on your car?

Yup, we did too at BCM towers.

But Vauxhall has plans for all of us. It plans to clear the room in your glovebox and confine the car manual to history along with the Gutenberg press.

In its place will be a smartphone app with augmented reality.

And the new app – called myVauxhall – is due in November 2013.

myVauxhall_smartphone_app
Need to know more about a feature on your car? Simple: point the phone’s camera at it and up pops the relevant info – usually with a video

“We have already developed ‘myOpel’ in Germany and this is currently being incorporated into the ‘myVauxhall’ app with development work completed at Vauxhall in Luton,” explained Klaus Henn, manager marketing IT at Adam Opel in Germany – Vauxhall’s parent company.

You can watch how the myOpel version works in the video above.

“The app saves time. You don’t have to page through the manual to find what you want – you simply point the camera of your smartphone over the item you want to understand and the app then uses augmented reality to explain the item to you, usually with video.”

Klauss said that the myVauxhall smartphone app would go further than just being a passive technical guide. Vauxhall was planning for it to become a key communication tool.

“We are looking to the next generation customer. We want to establish a conversation with them – what they want in their cars and what they like.”

 

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Matt Morton

Matt Morton

Matt Morton is an automotive content writer for Business Car Manager

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