THE Volvo XC60 tops mid-size SUV sales in Europe according to independent figures for 2015 compiled by automotive research firm JATO.
This landmark in the fiercely contested sports utility vehicle market is another indicator of Volvo’s ongoing transformation and growth. It also highlights the lasting appeal of the elegant and adaptable XC60, Volvo’s best-selling model since 2009.
The leading position for the XC60 comes as the SUV segment emerged for the first time as the most popular car segment in Europe in 2015, according to JATO.
The XC60 has enabled Volvo to compete head-on with and beat its German competitors in the segment, which is one of the most competitive in the market.
Europe is Volvo Cars’ most important sales region, representing more than half of the company’s total global sales.
In 2012, the car surpassed the 100,000 mark for the first time, and in 2015 almost 160,000 XC60s were sold around the globe.
The most important markets for the XC60 in 2015 were China, the United States and Sweden. Within Europe, the XC60 has also proved to be highly popular in key markets such as Germany, the United Kingdom and France.