THE car sharing firm Zipcar is getting more European in flavour.
The car sharing firm has launched in the Spanish capital using the Avancar brand. The expansion builds on the success of the existing Avancar service which has been available in Barcelona since 2005.
Zipcar is now present four European contries: United Kingdom, France, Austria and now Spain.
Operating with a global fleet of over 10,000 vehicles in six countries, Zipcar says it is leading the way to help transform urban living by providing a convenient, sustainable and economical alternative to car ownership.
The service also plays well into the hands of small businesses and SMEs by providing ‘on demand’ transport for staff without the standing costs of traditional company cars. For those SMEs operating in major cities it also means a huge amount of convenience.
Avancar had operated a successful car sharing network in Barcelona since 2005, prior to being acquired by Zipcar in 2011.
Zipcar’s European President, Massimo Marsili, said: “Today represents another important milestone for Zipcar by providing an alternative mobility solution to our Avancar members in Barcelona and Madrid. Our service is environmentally friendly, complementary to public transportation and ideal for a new generation of smart consumers who are looking for goods and services that are available on demand.”
The initial Avancar fleet in Madrid will include:
- Vauxhall/Opel (Corsa, Vivaro)
- BMW (1 Series)
- Peugeot (208, 308 and 308 hybrid).